A New York Liberty Property

the

KICK
CHECK

Presented by Chase Republic · Offered by The Concrete Group

The Behavior

It already happens.

A guest sits down courtside. They shoot their feet on the hardwood. They post it before tip-off. Nobody asked them to. Nobody paid them to. It happens every night the Liberty play.

Status
Fashion
Access
Culture
Identity

The Property

What Kick Check is.

01

The Property

Kick Check is a courtside footwear content property built into every Liberty home game. A celebrity or cultural guest posts their own sneaker photo from the floor. The Liberty features that same post live, inside a dedicated jumbotron segment, in front of the full arena. Kick Check is greenlit. It runs this season.

Two guests courtside at a Liberty game, sneakers in frame.
Guest Posts Jumbotron Feature Liberty Amplifies

The Mechanic

How it runs on game night.

02

The Mechanic

Five steps, same night, arena to feed.

Kick Check jumbotron segment mockup, no third-party marks.
  1. 01Pre-Game Check-In
  2. 02Posting Window
  3. 03Jumbotron Segment
  4. 04Vertical Cutdown
  5. 05Paid Amplification

The Unlock

Footwear is not one category.

Kick Check inventory is guest-worn and guest-chosen, not team-issued. Exclusivity doesn't have to sell at the category level. It sells at the subcategory level. Five non-competing footwear lanes run inside the same property, at the same time, without conflict.

Lane 01

Performance Basketball

Reaches the core WNBA fan and the working hooper.

Guest Archetype

Athletes, coaches, sports-media personalities.

Why It Doesn't Collide

On-court performance silhouettes read differently than retro, luxury, or skate footwear on the same floor.

Lane 02

Lifestyle / Retro

Reaches sneaker collector culture and streetwear audiences.

Guest Archetype

Musicians, stylists, sneaker media.

Why It Doesn't Collide

Collector-grade retro sits in a different shopping decision than performance or luxury footwear.

Lane 03

Luxury & Designer

Reaches the high-income courtside guest and fashion press.

Guest Archetype

Entertainers, designers, red-carpet talent.

Why It Doesn't Collide

Different price tier, different retail channel, different editorial coverage than the other four lanes.

Lane 04

Action Sports

Reaches the skate, BMX, and youth crossover audience.

Guest Archetype

Skaters, BMX riders, action-sport talent.

Why It Doesn't Collide

A distinct subculture and silhouette from the basketball-core buyer in Lane 01.

Lane 05

Running & Training

Reaches the performance and wellness audience.

Guest Archetype

Fitness creators, trainers, athlete-adjacent guests.

Why It Doesn't Collide

Functional footwear on a different shelf than fashion-led lifestyle or luxury product.

Standard courtside sponsorship sells one footwear slot. Kick Check sells [XX].

The Asset Stack

What you receive per game.

Guest Post + Repost Rights

The original courtside post, licensed for repost across owned and paid channels for [XX] days.

Jumbotron Segment Capture

Full-resolution capture of the in-arena segment, cleared for partner use across all channels for the season.

Vertical Cutdown

A 15–30 second vertical edit, delivered same-night, cleared for paid social for [XX] days.

Partner-Branded Still

A single branded still from the segment, cleared for owned channels and press kits for the season.

Arena LED Loop

In-bowl LED placement tied to the segment window, game-night only.

Season Sizzle

Inclusion in the season recap reel, distributed at season close across Liberty and partner channels.

Talent Architecture

Who wears it.

Culture Anchors Sneaker Native Rising Signal

Culture Anchors

Established music and fashion figures. Highest reach, highest press pickup per appearance.

Maps to: Luxury & Designer, Lifestyle / Retro.

Illustrative, Not Confirmed: Teyana Taylor, Ashanti

Sneaker Native

Skate, BMX, and sneaker-credible figures. Highest credibility inside collector and action-sport audiences.

Maps to: Action Sports, Lifestyle / Retro.

Illustrative, Not Confirmed: Nigel Sylvester

Rising Signal

Early-cycle talent. Lower cost per appearance, highest growth trajectory in earned reach.

Maps to: Performance Basketball, Running & Training.

Confirmed roster set at kickoff

Category Protection

What your exclusivity covers.

Exclusivity Boundary

Each lane's boundary is defined in the term sheet by subcategory, not by a general footwear exclusion. Written, not implied.

Conflict Protocol

If a guest arrives wearing a competing brand, the segment is captured but the feature is deferred, not aired, until a compliant guest is available.

Content Approval Chain

Partner reviews the cut before publish, within a [XX]-hour window, on every asset carrying their lockup.

Likeness & Repost Rights

Talent likeness and repost rights are secured per appearance, not blanket-licensed in advance.

League-level apparel rights are respected. Guest-worn footwear sits outside on-court outfitting.

Next

Take a lane. Not the whole floor.

One conversation: a term sheet for a named lane, in a named season window. Chase Republic already said yes to the property. This is what's still yours to say yes to.

Start The Term Sheet
The Concrete Group [XX] · partnerships@theconcretegroup.com Offered On Behalf Of The New York Liberty